Call it Red Couch 2.0.
A new version of the traveling red loveseat is currently parked on the interview set at Alabama’s 13, the Birmingham NBC affiliate. It is the first stop for the American Heart Association’s annual tour, which raises awareness of the toll heart disease takes on all Americans, particularly women.
Last year, the Couch made 19 tour stops around the Birmingham metropolitan area, engaging women (and men) in an honest conversation about heart disease. The No. 1 killer of all Americans, heart disease will be responsible for roughly one out of every three deaths in the United States this year.
Since 1984, more women than men have died from heart disease each year, but only one in five women can correctly identify it as their primary health threat. Through the mission of Go Red For Women and the excitement of the Red Couch Tour, the American Heart Association hopes to raise more awareness of that fact, as well as inspire healthy lifestyle changes.
In 2014, the local Go Red For Women sponsors will have a key role in hosting and promoting the Red Couch. A full schedule of tour stops will be released by the American Heart Association on Jan. 22.