What is the Red Couch Campaign?

The American Heart Association’s Birmingham office is marking the tenth anniversary of Go Red For Women with a special campaign that encourages survivors and those impacted by cardiovascular diseases to speak out and share their stories.

The Red Couch campaign will launch on Feb. 1, which is National Wear Red Day. More than one dozen locations throughout the Birmingham metro area have been selected to host the campaign’s signature red couch throughout the month of February. The goal is to encourage those impacted by cardiovascular diseases to share their stories and help raise awareness of the nation’s No. 1 health threat.

Staff and volunteers from the American Heart Association will be on-hand to film those who wish to share their sto- ries on camera, and a special YouTube channel has been set up to host those stories. At each Red Couch appear- ance, information on how to prevent and treat cardiovascular diseases will be distributed. The public will be able to follow the couch’s travel schedule via its official Web site: FollowThatCouch.com.